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User Generated Marketing (UGM)
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User Generated Marketing
At tadMedia, we provide online advertisers with
highly-effective, consumer-oriented marketing services that leverage
the power of user generated content,
blogs, search engines and other customer engagement channels. Web 2.0
has ushered in a change from push to pull marketing where advertisers
must play in their customer’s world; a shift from traditional
strategies.
User Generated Marketing is a "relatively new concept utilized by businesses in developing an
online community, which allows satisfied customers to congregate and
extol the virtues of a particular brand. In most cases, the online
community includes mechanisms such as blogs, podcasts, message boards,
and product reviews, all of which contribute to a transparent forum to
post praises, criticisms, questions, and suggestions."
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